Save
up to 10%
when booking directly with us!
Check rooms and rates
From69US$ /night
Check-in
02Oct2025Select date
Check-out
03Oct2025Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Piazza Santa Maria Novella, 20, Florence, Italy, 50123

Hotel Universo - Wtb Hotels - A Pop Art-inspired boutique hotel overlooking Santa Maria Novella Square with themed floors and contemporary design

Located steps from the Basilica of Santa Maria Novella, this distinctive Florence hotel features 44 rooms across four uniquely themed floors - Optical, Pop, Baroque, and Floreal. Hotel Universo's accommodations include Classic Rooms overlooking traditional Florentine courtyards, Superior Rooms with views of Piazza Santa Maria Novella, and recently renovated Deluxe Rooms featuring modern minimalist design with lofts and rustic ceilings. Each room comes equipped with free Wi-Fi, LCD satellite TV, minibar, and air conditioning. The Wtb Hotels property maintains a 24-hour front desk with concierge service and offers a daily complimentary breakfast buffet in its contemporary gray, white, and yellow dining area. A Mac computer station is available in the lobby for guest use. The hotel sits 5 minutes from Santa Maria Novella station and within 1640.4 ft of major attractions including Ponte Vecchio, Palazzo Strozzi, and the Mercato Centrale.

Pros

Each floor features distinct artistic themes inspired by 70s pop culture and contemporary design

Central location allows walking access to major museums and historic sites

24-hour concierge provides local recommendations and assistance

Bright, modernized rooms with courtyard or plaza views

Cons

Limited common areas beyond lobby and breakfast room

6 miles distance from Peretola Airport

View all

Select your room type

Cozy rooms, spacious suites, and family-friendly homes, all with flexible cancellation policies & special deals
Classic Double Room
Max:
2 persons
17 m² 
Bed options:
1 King-size bed
Shower
Heating
Check Prices
Single Room
Max:
1 person
11 m² 
Bed options:
1 Single bed
Shower
Heating
Check Prices
Superior Double Room City View
Max:
2 persons
18 m² 
Bed options:
1 King-size bed
City view
Shower
Heating
Check Prices
Show all roomsLess

Price and room availability calendar

Check availability and rates for your selected dates!

Getting around

Easily find local transportation options to help you explore

City Centre
Florence200 m
Airports
Peretola (FLR) 6.6 km
Galileo Galilei (PSA) 80.6 km
Train
Florence Santa Maria Novella Railway Station400 m
Bus
Bus stop100 m

Facilities

Enjoy premium amenities for a relaxing stay with your pet

General

  • Non-smoking property
  • Free Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Express check-in/ -out
  • Pets allowed
  • Luggage storage
  • Lift
  • Multilingual staff

Services

  • Room service
  • Laundry
  • Dry cleaning
  • Tours/Ticket assistance
  • Newspaper service
  • Computer connection

Dining

  • Breakfast
  • Free breakfast

Business

  • Business centre

Children

  • Cots

Room features

  • Air conditioning
  • Mini-bar

Bathroom

  • Free toiletries

Media

  • Flat-screen TV
Show more

Location

Piazza Santa Maria Novella, 20, Florence, Italy, 50123
Map view
Piazza Santa Maria Novella, 20, Florence, Italy, 50123
Nearby
Square
Piazza del Duomo
590 m
Landmark
Campanile di Giotto
590 m
Church
Basilica of Santa Maria Novella
170 m
Museum
Strozzi Palace
410 m
Church
Battistero di San Giovanni
520 m
Square
Piazza della Repubblica
560 m
Museum
Medici Chapel
440 m
Church
Ognissanti Church
570 m
Restaurants
Bar Cinquanta Rosso
160 m
Via Panzani 50
Banki Ramen
120 m
Via Dei Banchi 14 Rosso
Caffettiera Moka Arra
100 m
Via dei Banchi
Vini E Delizie
120 m
Via Dei Banchi 45/R
Impressione Chongqing
220 m
34r Via Sant'Antonino
L'Angolo del Gelato
160 m
Via della Scala 2/R Piazza S. M. Novella
Antica Focacceria San Francesco
140 m
Piazza di Santa Maria Novella Stazione Santa Maria Novella
Caffetteria Ottaviani
220 m
Piazza Degli Ottaviani 10 R Piazza Degli Ottaviani
Looking for exclusive early booking discounts?
Unlock special rates for your next adventure with your pet today!
Check Rates

Next best alternative

Consider them for your next trip.
Check-in
02Oct2025Select date
Check-out
03Oct2025Select date
Rooms and Guests2 Guests, 1 Room