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From69US$ /night
Check-in
25Feb2026Select date
Check-out
26Feb2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Piazza S.Maria Novella 20 Florence 50123, Florence, Italy, 50123
-
Steps from Piazza del Duomo
Great
8.0
8.0
/10
3.6
3.4
/5

Hotel Universo - Wtb Hotels - A Pop Art-inspired boutique hotel overlooking Santa Maria Novella Square with themed floors and contemporary design

Located steps from the Basilica of Santa Maria Novella, this distinctive Florence hotel features 44 rooms across four uniquely themed floors - Optical, Pop, Baroque, and Floreal. Hotel Universo's accommodations include Classic Rooms overlooking traditional Florentine courtyards, Superior Rooms with views of Piazza Santa Maria Novella, and recently renovated Deluxe Rooms featuring modern minimalist design with lofts and rustic ceilings. Each room comes equipped with free Wi-Fi, LCD satellite TV, minibar, and air conditioning. The Wtb Hotels property maintains a 24-hour front desk with concierge service and offers a daily complimentary breakfast buffet in its contemporary gray, white, and yellow dining area. A Mac computer station is available in the lobby for guest use. The hotel sits 5 minutes from Santa Maria Novella station and within 1640.4 ft of major attractions including Ponte Vecchio, Palazzo Strozzi, and the Mercato Centrale.

Pros

Each floor features distinct artistic themes inspired by 70s pop culture and contemporary design

Central location allows walking access to major museums and historic sites

24-hour concierge provides local recommendations and assistance

Bright, modernized rooms with courtyard or plaza views

Cons

Limited common areas beyond lobby and breakfast room

6 miles distance from Peretola Airport

“The hotel's prime advantage is its address on the Santa Maria Novella square, granting immediate access to Florence's vibrant heart, and its proximity to the train station is a relief for those arriving from Rome. The pop-art style aims for a youthful vibe; however, reports of rude service and maintenance issues give pause. Location is key, but travelers should consider if it outweighs potential drawbacks.”
Hotel logo
Isabella MooreSenior Editorial Director at Petfriendlyhotels
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Select your room type

Cozy rooms, spacious suites, and family-friendly homes, all with flexible cancellation policies & special deals
Classic Double Room
2 persons
185 sq. feet 
1 King-size bed
Shower
Heating
Single Room
1 person
120 sq. feet 
1 Single bed
Shower
Heating
Superior Double Room City View
2 persons
195 sq. feet 
1 King-size bed
City view
Shower
Heating
Deluxe Double or Twin Room
2 persons
195 sq. feet 
2 Single beds
City view
Shower
Heating
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Price and room availability calendar

Check availability and rates for your selected dates!

Facilities

Enjoy premium amenities for a relaxing stay with your pet
Facilities: Very good
7.6/10Review score

General

  • Wi-Fi
  • Pets allowed
  • Lift

Business

  • Business centre

Children

  • Cots

Room features

  • Air conditioning
  • Mini-bar

Bathroom

  • Free toiletries

Media

  • Flat-screen TV
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Hotel Universo - Wtb Hotels Location

Piazza S.Maria Novella 20 Florence 50123, Florence, Italy, 50123
Map view
Piazza S.Maria Novella 20 Florence 50123, Florence, Italy, 50123
Nearby
Square
Piazza del Duomo
2000 ft
Landmark
Campanile di Giotto
2000 ft
Church
Basilica of Santa Maria Novella
600 ft
Museum
Strozzi Palace
1400 ft
Church
Battistero di San Giovanni
1800 ft
Square
Piazza della Repubblica
1900 ft
Museum
Medici Chapel
1500 ft
Church
Ognissanti Church
1900 ft
Restaurants
Bar Cinquanta Rosso
600 ft
Via Panzani 50
Banki Ramen
400 ft
Via Dei Banchi 14 Rosso
Caffettiera Moka Arra
400 ft
Via dei Banchi
Vini E Delizie
400 ft
Via Dei Banchi 45/R
Impressione Chongqing
800 ft
34r Via Sant'Antonino
L'Angolo del Gelato
600 ft
Via della Scala 2/R Piazza S. M. Novella
Antica Focacceria San Francesco
500 ft
Piazza di Santa Maria Novella Stazione Santa Maria Novella
Caffetteria Ottaviani
800 ft
Piazza Degli Ottaviani 10 R Piazza Degli Ottaviani
Explore Florence
Local Highlights
Top Attractions
Activities
Dining
Entertainment
Cathedral of Santa Maria del Fiore
9 minutes' walk
Iconic Florence cathedral, renowned for its stunning dome and intricate façade. Features guided tours and regular cultural events.
Galleria Degli Uffizi
12 minutes' walk
World-class art gallery, home to masterpieces by Botticelli and Michelangelo. Offers free admission days and guided tours.
Ponte Vecchio
10 minutes' walk
Famous medieval bridge lined with shops selling gold and silver jewelry. A picturesque spot ideal for photography and souvenirs.
Palazzo Vecchio
11 minutes' walk
Historic town hall featuring stunning architecture and art. Regular exhibits and guided tours reveal its rich history.
Giardino Bardini
18 minutes' walk
Beautiful gardens with panoramic views of Florence. Perfect for a leisurely stroll or picnic amidst lush greenery.
Walking Tours
5 minutes' walk
Guided tours available to explore Florence's rich history and vibrant culture. Book in advance for popular routes.
River Arno Kayaking
15 minutes' walk
Thrilling kayaking experience on the Arno River. Rentals and guided tours available to enhance your adventure.
Banki Ramen
2 minutes' walk
Authentic ramen bar offering a cozy atmosphere. Try their signature tonkotsu ramen, perfect for casual dining.
Mercato Centrale
10 minutes' walk
Bustling market featuring local produce and gourmet food stalls. Great for casual bites and vibrant dining experiences.
Vini E Delizie
2 minutes' walk
Charming enoteca offering delicious local wines and cheeses. Ideal for wine enthusiasts and small gatherers.
Teatro della Pergola
15 minutes' walk
Historic theater featuring a mix of performances, including drama and music. Check the schedule for upcoming shows.
Jazz Club Firenze
20 minutes' walk
Live jazz venue with a relaxed vibe. Weekly performances and open jam nights make it a great spot for music lovers.
Getting around
City Centre
Florence3 min  ·  700 ft
Airports
Peretola Airport (FLR)10 min  ·  4.1 mi
Pisa International Airport - Galileo Galilei (PSA)121 min  ·  50.1 mi
Train
Florence Santa Maria Novella Railway Station5 min  ·  1400 ft
Bus
Bus stop2 min  ·  400 ft
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Property information and rules
Check-in
from 14:00-21:00
Check-out
from 09:00-11:00
Guest Parking
No parking available.
Internet
Wireless internet is available in the entire hotel for free.
Children & extra beds
There are no extra beds provided in a room. 
Pets
Pets are allowed on request.
Number of floors:
5
Number of rooms:
41

Reviews and Ratings

Feedback about Hotel Universo - Wtb Hotels from previous guests about their experience.
Review score
Based on 365 verified reviews
7.8/10
Very good
78%
Recommend
Cleanliness
8.3/10
Comfort
8.2/10
Facilities
7.6/10
Free Wi-Fi
8.4/10
Location
9.7/10
Value for money
7.8/10
Pros
Convenient location
Helpful staff
Renewed bathroom
Good recommendations
Cons
Poor lighting
Dark rooms
Dim room
Guest reviews
based on 1856 reviews
8.0/10
No reviews yet on our siteUnfortunately, our guests have not yet left any reviews for this hotel, but you can read reviews from Booking.com.
Open reviews
FAQs
About Hotel Universo - Wtb Hotels
What are the check-in and check-out times at Hotel Universo - Wtb Hotels?
Check-in is from 14:00 and check-out is by 11:30.
How far is Hotel Universo - Wtb Hotels from Florence Santa Maria Novella?
The hotel is located 450 m from Florence Santa Maria Novella.
What type of amenities are provided in the rooms at Hotel Universo - Wtb Hotels?
Rooms include air conditioning, free Wi-Fi, a flat-screen TV, and a minibar.
Which popular attractions are close to Hotel Universo - Wtb Hotels?
Nearby attractions include the Cathedral of Santa Maria del Fiore (0.5 km), Uffizi Gallery (1 km), and Ponte Vecchio (1 km).
Is parking available at Hotel Universo - Wtb Hotels?
The hotel offers car park availability for guests.
What dining options are available at Hotel Universo - Wtb Hotels?
Guests can enjoy a complimentary daily breakfast buffet at the hotel and dine at Bistro del Mare, located 30 m away.
Does Hotel Universo - Wtb Hotels allow pets?
Pets are allowed on request without extra charges.
Are there any business services available at Hotel Universo - Wtb Hotels?
The hotel features a business center equipped with a computer workstation and complimentary wireless internet access.
What nearby restaurants can guests find around Hotel Universo - Wtb Hotels?
Nearby restaurants include Vincanto Ristorante (0.5 km), Ristorante Alla Griglia (0.5 km), and Trattoria Za Za (0.5 km).
Is there a lift at Hotel Universo - Wtb Hotels?
Yes, there is a lift available for guests at the hotel.
What types of rooms are available at Hotel Universo - Wtb Hotels?
The hotel offers Classic, Superior, and Deluxe Rooms, all fully refurbished.
Is there a computer station available for guest use at Hotel Universo - Wtb Hotels?
Yes, the hotel provides a Mac computer available for guests' use.
What are the notable features of Hotel Universo - Wtb Hotels' design?
The hotel's design features vibrant decor inspired by Seventies pop culture.

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