"We were pleasantly surprised when we got an upgrade to the upper room with a balcony overlooking the plaza."
Sarmiento from Austria
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"Step out of the hotel and right onto the piazza Santa Maria novella, great atmosphere, central location to the city center and train station."
Emma from Australia
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"The location is perfect."
Derek
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Hotel Universo - Wtb Hotels - A Pop Art-inspired boutique hotel overlooking Santa Maria Novella Square with themed floors and contemporary design
Located steps from the Basilica of Santa Maria Novella, this distinctive Florence hotel features 44 rooms across four uniquely themed floors - Optical, Pop, Baroque, and Floreal. Hotel Universo's accommodations include Classic Rooms overlooking traditional Florentine courtyards, Superior Rooms with views of Piazza Santa Maria Novella, and recently renovated Deluxe Rooms featuring modern minimalist design with lofts and rustic ceilings. Each room comes equipped with free Wi-Fi, LCD satellite TV, minibar, and air conditioning. The Wtb Hotels property maintains a 24-hour front desk with concierge service and offers a daily complimentary breakfast buffet in its contemporary gray, white, and yellow dining area. A Mac computer station is available in the lobby for guest use. The hotel sits 5 minutes from Santa Maria Novella station and within 1640.4 ft of major attractions including Ponte Vecchio, Palazzo Strozzi, and the Mercato Centrale.
Pros
Each floor features distinct artistic themes inspired by 70s pop culture and contemporary design
Central location allows walking access to major museums and historic sites
24-hour concierge provides local recommendations and assistance
Bright, modernized rooms with courtyard or plaza views
Cons
Limited common areas beyond lobby and breakfast room
6 miles distance from Peretola Airport
“The hotel's prime advantage is its address on the Santa Maria Novella square, granting immediate access to Florence's vibrant heart, and its proximity to the train station is a relief for those arriving from Rome. The pop-art style aims for a youthful vibe; however, reports of rude service and maintenance issues give pause. Location is key, but travelers should consider if it outweighs potential drawbacks.”
Isabella MooreSenior Editorial Director at Petfriendlyhotels
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Classic Double Room
2 persons
17 m²
1 King-size bed
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Single Room
1 person
11 m²
1 Single bed
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Superior Double Room City View
2 persons
18 m²
1 King-size bed
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Deluxe Double or Twin Room
2 persons
18 m²
2 Single beds
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