Hotel Rosso23 - Wtb Hotels, Florence

Hotel Rosso23 - Wtb Hotels - A 4-star boutique property with signature red decor in Santa Maria Novella Square

Located directly on Piazza Santa Maria Novella, this 43-room Florence hotel occupies a historic building featuring a striking red and grey color scheme throughout its interiors. Hotel Rosso23 - Wtb Hotels maintains a 24-hour reception desk with multilingual staff and concierge services. Each room comes equipped with Egyptian cotton sheets, satellite TV, air conditioning, minibar, and complimentary Wi-Fi. The modern breakfast room showcases a checkerboard floor and tufted banquette seating, while the hotel shares its lobby, bar, and breakfast area with sister property Garibaldi Blu. Guest accommodations range from French rooms with small double beds to spacious units offering views of the piazza and Duomo. Floor-length gray curtains and elegant white headboards complement the bold red accent pillows. Situated just 984.3 ft from Santa Maria Novella train station, the property stands within a 5-minute walk of Florence Cathedral and key shopping streets like Via Tornabuoni and Via Calzaiuoli.

Pros

Prime location beside Santa Maria Novella Cathedral in a pedestrian-only square

Historic building features an impressive noble staircase

Building houses multiple room categories with piazza and Duomo views

Pet-friendly with welcome kit for four-legged guests

Cons

French rooms feature small double beds (140 x 200 cm)

6 miles distance from Peretola Airport