Hotel Rosso23 - Wtb Hotels Florence Interior photoHotel Rosso23 - Wtb Hotels Florence Room photoHotel Rosso23 - Wtb Hotels Florence Exterior photo
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From111US$ /night
Check-in
23May2026Select date
Check-out
24May2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Piazza Santa Maria Novella 21, Florence, Italy, 50123
-
Steps from the historic old town
Great
8.9
9.2
/10
4.3
4.1
/5

Rooms

Hotel Rosso 23 features 43 rooms with a red and gray color scheme. Rooms have free Wi-Fi, LAN connection, satellite TV, telephone, a safe, a minibar, air conditioning, a bathroom with a hairdryer, free vanity set, and Egyptian cotton sheets. Some rooms offer views of the Piazza Santa Maria Novella and Duomo. Room options include French Rooms with a small double bed (140 x 200 cm), Classic Rooms, and Superior Rooms. Each room includes air conditioning.

Dining options

The Hotel Rosso 23 includes a breakfast room. The breakfast room features a checkerboard floor, tufted banquette seating along the walls, and small wooden tables. The hotel shares its bar and breakfast area with its sister hotel Garibaldi Blu.

Location and Transport

Hotel Rosso 23 is in Piazza Santa Maria Novella, in Florence's old town center, near the Santa Maria Novella cathedral. It is 450 meters from Florence Santa Maria Novella station. Peretola Airport is 10 km away. The Duomo and Santa Maria Novella station are a 5-minute walk. The Uffizi Gallery is within walking distance. Via Tornabuoni and Via Calzaiuoli shopping streets are nearby.

Hotel overview

Hotel Rosso 23 is a 4-star hotel in Florence's historic center, housed in a historic building on Piazza Santa Maria Novella. The hotel's staircase reflects the building's history. Interiors have a red and grey color scheme.

Services

Hotel Rosso 23 provides a 24-hour reception and concierge service. Free Internet access is available. The hotel offers luggage storage and currency exchange. Multilingual staff are available. Babysitting services are available upon request. The hotel has agreements with a parking garage.

“Here's a Florence stay that understands atmosphere, from its medieval-inspired decor to the prime piazza views. It stands out for blending historic charm with attentive service, I appreciate the thoughtful touches like welcome drinks and gluten-free breakfast options. The location is superb, making it easy to step out and explore the city's artistic heart.”
Hotel logo
Isabella MooreSenior Editorial Director at Petfriendlyhotels
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Select your room type

Cozy rooms, spacious suites, and family-friendly homes, all with flexible cancellation policies & special deals
Single Room
2 persons
110 sq. feet 
1 Single bed
Shower
Heating
Superior Double Room
2 persons
175 sq. feet 
1 King-size bed
Shower
Heating
Classic Double Room
2 persons
175 sq. feet 
1 King-size bed
Shower
Heating
Economy Double Room
2 persons
140 sq. feet 
1 Double bed
Shower
Heating
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Price and room availability calendar

Check availability and rates for your selected dates!

Facilities

Enjoy premium amenities for a relaxing stay with your pet
Facilities: Great
8.8/10Review score

General

  • Non-smoking rooms
  • Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Lift

Guest Parking

  • Electric kettle

Services

  • Paid airport shuttle
  • Valet parking
  • Room service
  • Welcome drink
  • Happy hour

Dining

  • Snack bar
  • Bar/ Lounge area

Children

  • Cots

Room features

  • Air conditioning
  • Heating
  • Mini-bar

Self-catering

  • Electric kettle

Media

  • Flat-screen TV
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Hotel Rosso23 - Wtb Hotels Location

Piazza Santa Maria Novella 21, Florence, Italy, 50123
Map view
Piazza Santa Maria Novella 21, Florence, Italy, 50123
Nearby
Square
Piazza del Duomo
1900 ft
Landmark
Campanile di Giotto
1900 ft
Church
Basilica of Santa Maria Novella
600 ft
Museum
Strozzi Palace
1300 ft
Museum
Riccardi Medici Palace
2000 ft
Museum
Museum of Opera of Saint Maria of Fiore
1900 ft
Church
Battistero di San Giovanni
1600 ft
Square
Piazza della Repubblica
1800 ft
Museum
Medici Chapel
1400 ft
Church
Ognissanti Church
1900 ft
Restaurants
Vincanto Ristorante
400 ft
Piazza di Santa Maria Novella 29 Rosso
Il Grillo
300 ft
Piazza di Santa Maria Novella 32r
Verdoliva Trattoria Toscana
100 ft
Piazza di Santa Maria Novella 25R
Chianineria Trattoria dall'Oste
1500 ft
Via De' Cerchi 40/R Via Alamanni 3/5 R Firenze
Trattoria al Trebbio
300 ft
Via delle Belle Donne 49r
Ristorante Alla Griglia
400 ft
Via Dei Banchi 25/R Via dei Banchi 25R
Restaurante Il Latini
1100 ft
Via Dei Palchetti 6/r
Cicalone
300 ft
Via Delle Belle Donne 43 R
Trattoria Za Za
1900 ft
26r Piazza del Mercato Centrale
Ristorante Palazzo Gaddi
600 ft
Via del Giglio 11
Caffe Santa Maria Novella
400 ft
Via della Scala 1/r
Explore Florence
Explore Florence
Top Attractions
Activities
Dining
Entertainment
Ponte Vecchio
Ponte Vecchio
9 minutes' walk
Iconic medieval stone bridge featuring shops, primarily jewelers, with stunning views over the Arno River.
Cathedral of Santa Maria del Fiore
Cathedral of Santa Maria del Fiore
8 minutes' walk
Florence's cathedral known for its magnificent dome, breathtaking architecture, and vibrant frescoes.
Gallerie Degli Uffizi
Gallerie Degli Uffizi
11 minutes' walk
One of Italy's most important art museums, housing works by Botticelli, Michelangelo, and Da Vinci.
Piazza della Signoria
Piazza della Signoria
11 minutes' walk
Historic square featuring statues, the Palazzo Vecchio, and lively outdoor cafés perfect for people-watching.
Cycling through Florence
15 minutes' bike ride
Bike rentals available nearby for a scenic ride along the Arno or explore historical streets at your own pace.
Relaxation at Giardino Bardini
18 minutes' walk
Serene gardens offering panoramic views of Florence, perfect for a peaceful afternoon escape amidst nature.
Florence Food Tours
10 minutes' walk
Culinary tours showcasing local flavors and hidden gems; reservations recommended for this mouthwatering experience.
Vincanto Ristorante
Vincanto Ristorante
2 minutes' walk
Charming eatery offering traditional Tuscan cuisine and a cozy ambiance, renowned for its homemade pasta dishes.
Il Grillo
Il Grillo
2 minutes' walk
Casual restaurant popular for pizza and local wines, known for friendly service and vibrant outdoor seating.
Chianineria Trattoria dall'Oste
Chianineria Trattoria dall'Oste
6 minutes' walk
Steakhouse specializing in Chianina beef, featuring a rustic atmosphere and high-quality, authentic dishes.
Teatro della Pergola
15 minutes' walk
Historic theater hosting opera, drama, and live performances; check the schedule for exciting upcoming shows.
Jazz Club Firenze
10 minutes' walk
Intimate club featuring live jazz music, perfect for a night out; check for weekly events and performances.
Getting around
City Centre
Florence3 min  ·  700 ft
Airports
Peretola (FLR)11 min  ·  4.2 mi
Galileo Galilei (PSA)122 min  ·  50.2 mi
Train
Florence Santa Maria Novella Railway Station5 min  ·  1400 ft
Bus
Bus stop3 min  ·  700 ft
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Property information and rules
Check-in
from 14:00-23:59
Check-out
until 12 pm
Guest Parking
Private parking is possible at a location nearby at EUR 48 per day.
Internet
Wireless internet is available in for free.
Breakfast
A buffet breakfast is served at affordable prices. 
Pets
Pets are allowed on request.
Languages
English, Spanish, Italian
Year renovated:
2009
Number of floors:
4
Number of rooms:
42

Reviews and Ratings

Feedback about Hotel Rosso23 - Wtb Hotels from previous guests about their experience.
Review summary
Based on recent reviews
Powered by AI
Hotel Rosso23 enjoys a superb location near Santa Maria Novella train station and a short walk from the Duomo and other major attractions, with many restaurants right outside. Guests consistently praise the excellent and varied breakfast, including options like eggs, bacon, pastries, and even mimosas. Rooms offer comfortable accommodations, and some provide wonderful views of the piazza. Some guests have noted that the shower area could be a bit small.
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Review score
Based on 714 verified reviews
8.9/10
Great
91%
Recommend
Location
9.6/10
Staff
9.4/10
Paid Wi-Fi
5.7/10
Free Wi-Fi
8.5/10
Pros
Excellent breakfast
Strong WIFI
Helpful staff
Comfortable bed
Perfect location
Cons
Small shower
Confusing design
Guest reviews
based on 714 reviews
8.9/10
based on 1151 reviews
8.9/10
Ava from United States
Single
Superior Double Room
3 nights in November 2025
|
Reviewed:November 24, 2025
9/10
coffee facilitiesfriendly staffamazing view
The room included tea and coffee making facilities. The room also had an amazing view. The staff was very friendly and helpful. The location was fabulous.
The lift was very slow.
0 Helpful
George from United Kingdom
Single
Superior Double Room
3 nights in August 2025
|
Reviewed:October 14, 2025
9/10
central locationhelpful staff
the location was fantastic, very central. breakfast included various options and staff was very helpful to ensure i had everything i needed.
the elevator was unusually slow.
0 Helpful
FAQs
About Hotel Rosso23 - Wtb Hotels
How close is Hotel Rosso23 - Wtb Hotels to the nearest train station?
The hotel is located just 500 meters from Florence Santa Maria Novella train station.
What is the check-in and check-out policy at Hotel Rosso23 - Wtb Hotels?
Check-in is at 14:00 and check-out is by 12:00.
What room amenities does Hotel Rosso23 - Wtb Hotels provide?
Rooms are equipped with free Wi-Fi, air conditioning, satellite TV, a minibar, a safe, and a private bathroom with a hairdryer.
What dining options are available at Hotel Rosso23 - Wtb Hotels?
The hotel features a snack bar and offers breakfast for an additional charge of 15 EUR.
Are pets allowed at Hotel Rosso23 - Wtb Hotels?
Pets are allowed on request at the hotel.
Which attractions are within walking distance of Hotel Rosso23 - Wtb Hotels?
Attractions such as the Duomo, Santa Maria Novella, and Uffizi Gallery are within a 10-minute walk.
What are the highlights of Hotel Rosso23 - Wtb Hotels?
Highlights include free Wi-Fi, a 24-hour reception, air conditioning in all rooms, and a welcoming atmosphere.
What nearby restaurants can guests visit while staying at Hotel Rosso23 - Wtb Hotels?
Nearby restaurants include Chianineria Trattoria dall'Oste (0.5 km), Restaurante Il Latini (0.5 km), and Il Grillo (0.5 km).
Does Hotel Rosso23 - Wtb Hotels have a bar or lounge area?
The hotel features a bar/lounge area for guests to enjoy.

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Check-in
23May2026Select date
Check-out
24May2026Select date
Rooms and Guests2 Guests, 1 Room