Hotel L'Orologio Firenze - Wtb Hotels Room photoHotel L'Orologio Firenze - Wtb Hotels Exterior photoHotel L'Orologio Firenze - Wtb Hotels Room photo
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From149US$ /night
Check-in
24May2026Select date
Check-out
25May2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Piazza Santa Maria Novella 24, Florence, Italy, 50123
-
Next to the historic center
Perfect
9.4
9.6
/10
4.6
/5

Rooms and Suites

Hotel L'Orologio Firenze - Wtb Hotels provides rooms furnished in Florentine style. Each room includes a flat-screen TV with satellite channels and an I-Pod docking station. Marble bathrooms feature a bathtub or shower. Suites consist of 2 interconnecting rooms. Some rooms offer views of the Florentine courtyards or historical town center. The spacious apartments include a living room, a separate bedroom, and a bathroom with a shower and bathrobes. All accommodations include free Wi-Fi, air conditioning, a mini-bar, soundproof walls, ironing facilities, heating, a washing machine, an electric kettle and a parquet floor.

Dining and Drinks

A buffet breakfast is served in the top-floor dining room, which offers views of the square. The hotel's L' O lounge bar provides a spot for cocktails or a light meal. Guests also receive a leaflet with restaurant suggestions.

Leisure Facilities

L'Orologio Firenze includes a wellness center with a Finnish sauna, a steam bath, and chromotherapy.

Location and Access

Located in the historic city center, Hotel L'Orologio Firenze - Wtb Hotels is near Santa Maria Novella, the city's main train station. The hotel is near the designer stores of Via Tornabuoni and a five-minute walk from the Duomo, Ponte Vecchio, and the San Lorenzo market area. Landmarks nearby include Gallerie Degli Uffizi (1 km), The Boboli Gardens (1 km), Campanile di Giotto (0.5 km), Mercato Centrale (0.5 km), Piazza della Signoria (1 km), Piazzale Michelangelo (2 km), Galleria dell'Accademia (1 km), and Riccardi Medici Palace (0.5 km).

Hotel Services

The hotel supplies a daily information sheet with suggestions about what to see and do, including hidden gems, opera house schedules, and current exhibitions at Palazzo Strozzi. Attention to detail includes custom-made taps shaped like Rolex watch winders. The hotel is accommodating to guests who travel with pets.

“This hotel struck me as a prime choice in Florence, especially given its location right on the Piazza Santa Maria Novella and very close to the main train station. The decor, particularly the watch-inspired elements, creates a subtly luxurious feel, extending to a wellness center, and the included breakfast served with a view over the city is the perfect way to start the day. For families or couples seeking a blend of elegance and convenience, it's hard to imagine a better spot.”
Hotel logo
Isabella MooreSenior Editorial Director at Petfriendlyhotels
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Select your room type

Cozy rooms, spacious suites, and family-friendly homes, all with flexible cancellation policies & special deals
Superior Double Room
2 persons
175 sq. feet 
1 King-size bed
Shower
Heating
Deluxe Double Room
2 persons
185 sq. feet 
1 King-size bed
Shower
Heating
Family Room
2 persons
540 sq. feet 
2 Single beds or 1 Queen-size bed
Shower
Heating
Superior Single Room
2 persons
155 sq. feet 
1 Single bed
Heating
Bathtub
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Facilities

Enjoy premium amenities for a relaxing stay with your pet
Facilities: Perfect
9.3/10Review score

General

  • No smoking on site
  • Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Security
  • Luggage storage
  • Allergy-free rooms
  • Lift
  • Currency exchange
  • Smoke detectors
  • Fire extinguishers
  • Key card access

Sports & Fitness

  • Fitness centre

Guest Parking

  • Electric kettle

Services

  • Paid shuttle service
  • Valet parking
  • Pet amenities available
  • Room service
  • Housekeeping
  • Car hire
  • Laundry
  • Dry cleaning
  • Welcome drink

Dining

  • In-room breakfast
  • Snack bar
  • Bar/ Lounge area
  • Special diet menus

Business

  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots
  • Babysitting/Child services

Facilities for people with disabilities

  • Toilet for disabled
  • Bathroom for disabled

Spa & Leisure

  • Leisure/ TV room
  • Sauna

Room features

  • Air conditioning
  • Heating
  • Soundproofed rooms
  • Sitting area
  • Tea and coffee facilities
  • Ironing facilities

Bathroom

  • Washing machine
  • Free toiletries

Self-catering

  • Electric kettle

Media

  • Flat-screen TV

Room decor

  • Parquet floor
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Hotel L'Orologio Firenze - Wtb Hotels Location

Piazza Santa Maria Novella 24, Florence, Italy, 50123
Map view
Piazza Santa Maria Novella 24, Florence, Italy, 50123
Nearby
Church
Basilica of Santa Maria Novella
500 ft
Museum
Strozzi Palace
1500 ft
Church
Battistero di San Giovanni
1800 ft
Square
Piazza della Repubblica
1900 ft
Church
Ognissanti Church
1800 ft
Museum
Medici Chapel
1600 ft
Restaurants
Chianineria Trattoria dall'Oste
1400 ft
Via De' Cerchi 40/R Via Alamanni 3/5 R Firenze
Braceria Bisteccheria Ristorante Santa Maria Novella
500 ft
Via della Scala
Vincanto Ristorante
100 ft
Piazza di Santa Maria Novella 29 Rosso
Il Grillo
100 ft
Piazza di Santa Maria Novella 32r
Gelateria “Pasco”
400 ft
Piazza di Santa Maria Novella 16R
Osteria Pastella
800 ft
Via della Scala 17 red
La Cantinetta Wine Bar
500 ft
Via Della Scala 7
Caffe Santa Maria Novella
400 ft
Via della Scala 1/r
La Dantesca
900 ft
Via Panzani 57/r Piazza Santa Maria Novella 24/r
Verdoliva Trattoria Toscana
300 ft
Piazza di Santa Maria Novella 25R
Explore Florence
Local Highlights
Top Attractions
Activities
Dining
Entertainment
Piazza del Duomo
Piazza del Duomo
8 minutes' walk
A historic square featuring the impressive Cathedral of Santa Maria del Fiore, known for its stunning façade and dome.
Uffizi Gallery
12 minutes' walk
One of the most renowned art museums, showcasing masterpieces by Michelangelo and Botticelli. Reservations recommended.
Ponte Vecchio
Ponte Vecchio
10 minutes' walk
A picturesque bridge famous for its shops and stunning views of the Arno River. Great for photos and local jewelry shopping.
Basilica of Santa Maria Novella
Basilica of Santa Maria Novella
2 minutes' walk
A beautiful basilica known for its intricate architecture and art. Offers guided tours and free entry on certain days.
Bike Tours
10 minutes' ride
Guided bike tours through Florence provide an exciting way to see the city. Rentals available nearby for independent exploration.
Giardino Bardini
18 minutes' walk
A serene garden offering beautiful views and a peaceful ambiance. Perfect for a relaxing picnic or a leisurely stroll.
Cooking Classes
6 minutes' walk
Hands-on Italian cooking classes where you'll learn to make classic dishes. Reservations often required.
Vincanto Ristorante
Vincanto Ristorante
1 minute' walk
Offers a cozy atmosphere with authentic Italian cuisine. Signature dishes include homemade pasta and seasonal ingredients.
Chianineria Trattoria dall'Oste
Chianineria Trattoria dall'Oste
6 minutes' walk
A casual eatery renowned for its high-quality steaks and Tuscan specialties. Ideal for meat lovers; reservations advised.
Ristorante Giglio Rosso
3 minutes' walk
Known for its elegant setting and traditional Tuscan dishes. Gluten-free options available; recommend early reservations.
Teatro della Pergola
15 minutes' walk
A historic theater hosting a variety of performances, including opera and drama. Check the schedule for family-friendly shows.
Jazz Club Firenze
10 minutes' walk
Offers live jazz music and a vibrant atmosphere. Perfect for a night out; events often feature local artists.
Getting around
City Centre
Florence4 min  ·  1000 ft
Airports
Peretola (FLR)11 min  ·  4.2 mi
Galileo Galilei (PSA)122 min  ·  50.2 mi
Train
Florence Santa Maria Novella Railway Station5 min  ·  1400 ft
Bus
Bus stop2 min  ·  400 ft
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Property information and rules
Check-in
from 14:00-23:59
Check-out
until 12 pm
Guest Parking
Public parking is possible at a location nearby at EUR 48 per day.
Internet
Wireless internet is available in for free.
Breakfast
All visitors are offered a buffet breakfast for a fee. 
Children & extra beds
There are no extra beds provided in a room. 
Pets
Pets are allowed on request.
Languages
English, German, Spanish, Italian
Year renovated:
2009
Number of floors:
4
Number of rooms:
40
Former name
hotel l'orologio - wtb hotels

Reviews and Ratings

Feedback about Hotel L'Orologio Firenze - Wtb Hotels from previous guests about their experience.
Review summary
Based on recent reviews
Powered by AI
Hotel L'Orologio is praised for its superb location, allowing easy access to attractions like the Ponte Vecchio and being conveniently situated near the main train station. Guests often appreciate the spacious, well-furnished rooms, some featuring balconies, while others are located in a separate annex with a full kitchen and dining area. The breakfast, with a nice view, is generally well-received, although some guests have found it disappointing, and some have experienced difficulty with the air conditioning, which was quickly resolved.
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Review score
Based on 458 verified reviews
9.4/10
Perfect
95%
Recommend
Location
9.7/10
Comfort
9.6/10
Free Wi-Fi
7.7/10
Value for money
8.9/10
Pros
Helpful staff
Excellent location
Cozy feel
Cons
Thin walls
Guest reviews
based on 458 reviews
9.4/10
based on 600 reviews
9.4/10
Peter from Germany
Single
Superior Double Room
3 nights in November 2025
|
Reviewed:January 29, 2026
9.5/10

Solid Stay Near the Station

central locationlarge towelsnice viewgreat support
The location works well with access to the main train station. The room included bathrobes and large towels. The included breakfast featured a very nice view. All staff offered great support.
Dining
9/10
Breakfast takes place on the top floor. It provides an incomparable view of the square. It offers a selection of continental-style food, with limited hot options, and also features a bar on the ground floor.
Service
10/10
The staff are friendly, helpful, and accommodating to customer requests. The reception staff are excellent and try to go beyond to provide support. They move guests to apartments by taxi with their own charge.
0 Helpful
|
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David from United Kingdom
Couple
Superior Double Room
3 nights in November 2025
|
Reviewed:December 20, 2025
9.0/10

a gem in the heart

ideal locationhelpful conciergespacious room
The location was ideal, very close to many attractions. the concierge was particularly helpful. He provided great tips and a detailed map. i found the room more spacious than i anticipated (a pleasant surprise!).
voices and sounds from outside were noticeable throughout the night.
Dining
8/10
the breakfast included a good selection of continental food. hot options were somewhat limited, but the quality was adequate. the breakfast room was large and airy.
Rooms
9/10
the superior double room provided comfortable accommodations. the bed had excellent pillows and linens. thoughtfully placed switches were located by the beds.
Facilities
9/10
the hotel is kept up beautifully. it is located just off piazza santa maria novella. the train station is a short walk away.
Service
10/10
the staff was very friendly. they offered great restaurant recommendations. they booked reservations for us too.
0 Helpful
|
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Elizabeth from United Kingdom
Couple
Superior Double Room
3 nights in November 2025
|
Reviewed:December 09, 2025
6/10

Central Location, Mixed Experience

small roomlimited breakfast
The room was rather small. It was difficult to move around with luggage. the breakfast selection was limited, I expected more variety. It felt basic compared to what I've experienced elsewhere. The fruit options were especially underwhelming.
0 Helpful
FAQs
About Hotel L'Orologio Firenze - Wtb Hotels
Which popular attractions are near Hotel L'Orologio Firenze - Wtb Hotels?
Nearby attractions include Florence Cathedral (600 m), Ponte Vecchio (1 km), and Palazzo Strozzi (1 km).
What are the check-in and check-out times at Hotel L'Orologio Firenze - Wtb Hotels?
Check-in is at 14:00 and check-out is by 12:00.
Does Hotel L'Orologio Firenze - Wtb Hotels offer a fitness center?
Yes, the hotel features a well-equipped fitness center.
What dining options are available at Hotel L'Orologio Firenze - Wtb Hotels?
The hotel has a bistro and lounge bar that are open throughout the day.
What is served for breakfast at Hotel L'Orologio Firenze - Wtb Hotels?
A buffet breakfast is served in the top-floor dining room, which offers lovely views of the square.
Are pets allowed at Hotel L'Orologio Firenze - Wtb Hotels?
Pets are allowed on request.
What room amenities are available at Hotel L'Orologio Firenze - Wtb Hotels?
Rooms include air conditioning, a flat-screen TV, and a minibar.
Is free Wi-Fi accessible in Hotel L'Orologio Firenze - Wtb Hotels?
Yes, free Wi-Fi is available in all rooms.
Which languages do the staff at Hotel L'Orologio Firenze - Wtb Hotels speak?
The staff speaks multiple languages, ensuring effective communication with guests.
How far is Hotel L'Orologio Firenze - Wtb Hotels from the train station?
The hotel is located 400 m from Santa Maria Novella Train Station.
What wellness facilities are available at Hotel L'Orologio Firenze - Wtb Hotels?
The hotel features a refined wellness center with a Finnish sauna, steam bath, and chromotherapy.
What types of guests is Hotel L'Orologio Firenze - Wtb Hotels suitable for?
The hotel is ideal for couples looking for romantic stays and families seeking comfort and convenience.
What nearby restaurants are available when staying at Hotel L'Orologio Firenze - Wtb Hotels?
Nearby dining options include Ristorante Alla Griglia, Ristorante Giglio Rosso, and Trattoria Za Za, all within 500 m.

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Check-in
24May2026Select date
Check-out
25May2026Select date
Rooms and Guests2 Guests, 1 Room