W London, London

W London - A tech-forward luxury hotel with AWAY spa, screening room, and Asian fusion dining in Soho

Located in the heart of Soho near Piccadilly Circus, this 5-star London hotel features DigiValet tablet technology controlling room functions, services, and entertainment. The W London offers a 1076.5 ft^2 AWAY Spa with steam room, sauna, and customized treatments, plus a 24-hour Technogym-equipped fitness center. A 38-seat screening room provides 3D cinema capabilities and luxury seating. The Perception bar showcases Europe's largest disco ball and seasonal cocktail menus, while W Lounge serves Asian fusion cuisine with views of Chinatown. The property includes a WIRED Business Centre with Mac and PC workstations, printing services, and high-speed internet. Guest rooms feature floor-to-ceiling windows, mirror walls, and signature W beds. Situated 0.5 miles from Piccadilly Circus and 0.5 miles from both Covent Garden and Trafalgar Square, the hotel provides access to major attractions.

Pros

First UK hotel to implement DigiValet room control technology

Pet-friendly accommodation with dedicated amenities

Monthly drag-themed afternoon tea performances by The Globe Girls

Sustainable practices including zero waste to landfill and energy-efficient systems

Cons

No on-site parking available

£100 cleaning fee plus £25 daily charge for pets