What are the check-in and check-out times at George Hotel, BW Signature Collection?
Check-in is from 14:00 and check-out is by 11:00.
75 photos
George Hotel, BW Signature Collection, Norwich
90US$
Save
up to 10%
when booking directly with us!
Key details
About the Hotel
Arlington Lane,
Norwich,
United Kingdom,
NR2 2DA,
Norfolk
- Close to the city centre
Great
8.6
9.1
5.0
4.4
Loved by George Hotel, BW Signature Collection guests
"We booked an executive room for one night and were upgraded to the King Suite, a lovely spacious room at the top of the building."
"For 8 nights we were served delicious, well presented 3-course dinners, without any courses being repeated."
"This place is a hidden gem."
Rooms at The George
The George Hotel, BW Signature Collection has 43 air-conditioned rooms. Each room includes complimentary WiFi, a safe, and a newspaper. Rooms also provide a private bathroom, tea/coffee making facilities, and a work desk. Select rooms have features for guests with disabilities. Dog-friendly rooms are available in cottage rooms and the Garden House. Standard rooms are 22 square meters and have digital flat-screen TVs. Executive rooms add fresh coffee pod machines and hot chocolate. Suites have super king-size beds and modern bathrooms. The Garden House is a private apartment with a kitchenette, wet room, bunk beds, and a king-size bed, plus a private courtyard.
Food and Drink Options
10 Arlington Coffee Lounge, Bar and Bistro serves modern European cuisine. It features traditional English breakfast and light lunches. For dinner, guests can choose from the bistro menu or daily specials. The Lounge Bar offers morning coffee, bar meals, and a beverage selection. The Grill & Brasserie Restaurant serves traditional and modern European cuisine, including grilled meat and fish, with wines and beers. Cooked-to-order breakfasts are available weekdays from 7 AM to 9:30 AM. Morning coffee, afternoon tea, and light refreshments are served throughout the day, with bar food available at lunch and in the early evening.
Things to do
Guests can explore Catton Park and The Broads National Park. High Ash Farm and Bawburgh Golf Club are nearby. Norwich offers attractions such as Norwich Cathedral, Norwich Castle Museum, Strangers Hall, and Tombland Alley. Shopping is available at Norwich Market, Norwich Lanes, Chantry Place, and Castle Quarter. The hotel has free Wi-Fi throughout and free parking. Dogs are welcome in the bar area.
Location and Access
The George Hotel, BW Signature Collection is in Norwich, 3 km from Norwich City center and 5 km from Norwich International Airport. It is a 12-minute walk from Norwich City centre, including the Castle, Cathedral, and Chapelfield shopping centre. The University of East Anglia is a 15-minute drive. The hotel is near Bus routes 13B, 3, 501, 5B, and 8, which run to the City Centre from Newmarket Road. Beryl Bike and Scooter rentals are available.
Hotel Services
The hotel offers complimentary newspapers in the lobby, dry cleaning/laundry services, and a 24-hour front desk. Guests can use free Wi-Fi in all rooms, luggage storage, and facilities for disabled guests. There are 4 meeting rooms available for events. The Newmarket Suite accommodates 60 guests for dinner or 100 for a buffet, featuring natural daylight, air conditioning, and a projector. The Ascot, in the bar area, hosts small meetings or dinners for up to 10 guests.
“The George Hotel, BW Signature Collection, offers a blend of historic charm and modern comfort, a short walk from Norwich's city center, and I think that its friendly staff create a welcoming atmosphere. The award-winning No. 10 Arlington Bistro and dog-friendly policy stand out; plus, free parking adds to the convenience. It's a solid choice for those seeking a relaxing and well-located base.”
View all
Select your room type
Cozy rooms, spacious suites, and family-friendly homes, all with flexible cancellation policies & special deals
Standard Single Room
2 persons
240 sq. feet
1 Single bed
room details
Superior Single Room
2 persons
240 sq. feet
1 Single bed
room details
Standard Double Room
2 persons
305 sq. feet
1 Double bed
room details
Family Room Double Single Beds
2 persons
315 sq. feet
1 Single Bed or 1 Double Bed
room details
Show all roomsLess
Price and room availability calendar
Check availability and rates for your selected dates!
Facilities
Enjoy premium amenities for a relaxing stay with your pet
General
- No smoking on site
- Wi-Fi
- Parking
- Safe deposit box
- 24-hour reception
- Express check-in/ -out
- Pets allowed
- Rooms/ Facilities for disabled
- Wheelchair access
- 24-hour security
- Luggage storage
- Smoke detectors
- Fire extinguishers
- Key access
Services
- Pet amenities available
- Room service
- Housekeeping
- Dry cleaning
- Welcome drink
Dining
- In-room breakfast
- Restaurant
- Bar/ Lounge area
- Packed lunches
- Special diet menus
Business
- Meeting/ Banquet facilities
- Fax/Photocopying
Children
- Cots
- Children's buffet
- Board games
Facilities for people with disabilities
- Toilet for disabled
- Bathroom for disabled
Room features
- Air conditioning
- Heating
- Sitting area
- Terrace
- Garden furniture
- Tea and coffee facilities
Media
- Direct dial telephone
- AM/FM alarm clock
Show more
Dining Onsite
At the George Hotel, BW Signature Collection, culinary experiences blend British and Mediterranean influences in a relaxed setting. Guests can indulge in a variety of meal options, from hearty breakfasts to delightful dinners, while enjoying a warm atmosphere perfect for any occasion.
No. 10 The Arlington Bistro
British and Mediterranean
Ambiance
A cozy bistro setting that invites guests for a relaxed dining experience, complete with warm décor and friendly service.
Key Offerings
The bistro menu features a selection of comforting classics, while the ever-changing specials board highlights seasonal offerings. Perfect for a leisurely brunch, afternoon tea, or an intimate dinner.
Reservation
Not needed
Breakfast served weekdays from 7 AM to 9:30 AM; open for coffee, lunch, and dinner throughout the day.
10 Arlington Coffee Lounge, Bar and Bistro
Modern European
Ambiance
A vibrant lounge with a welcoming atmosphere, perfect for gathering with friends or enjoying a moment of solitude.
Key Offerings
In addition to traditional English breakfasts, guests can savor light lunches or indulge in a la carte dinner options that cater to various dietary needs.
Reservation
Not needed
Open for breakfast, lunch, and dinner; specific hours not detailed.
Arlington Grill and Brasserie
International
Ambiance
An inviting and elegant space that allows for both casual and refined dining experiences.
Key Offerings
Diners can explore an extensive bistro menu, complemented by an ever-changing specials board that emphasizes fresh, local ingredients.
Reservation
Recommended
Open for dinner; specific hours not detailed.
George Hotel, BW Signature Collection Location
Arlington Lane,
Norwich,
United Kingdom,
NR2 2DA,
Norfolk
Map view
Arlington Lane,
Norwich,
United Kingdom,
NR2 2DA,
Norfolk
City landmarks
Church
Norwich Cathedral
1.4
mi
Landmark
Norwich Castle
1.1
mi
Park
Eaton Park
1.2
mi
Event hall
The Forum
1.1
mi
Garden
The Plantation Garden
1.1
mi
Church
Catholic Cathedral of St John the Baptist
1.1
mi
Museum
Strangers' Hall Museum
1.2
mi
Landmark
Elm Hill
1.3
mi
Church
St Peter Mancroft
4700 ft
Landmark
The Guildhall Norwich
1.1
mi
Museum
Sainsbury Centre for Visual Arts
1.9
mi
Landmark
Tombland
1.3
mi
Park
Earlham Park
1.5
mi
Church
Church Of St Giles
1.1
mi
Museum
Museum of Norwich at the Bridewell
1.3
mi
Landmark
Surrey House
3800 ft
Park
Chapelfield Gardens
1.2
mi
Gallery
Norwich Arts Centre
1.1
mi
Landmark
Riverside Walk
1.5
mi
Shopping Area
intu Chapelfield
4600 ft
Church
Church of St John Maddermarket
4800 ft
Landmark
The Mustard Shop Museum
1.0
mi
Museum
John Jarrold Printing Museum
1.4
mi
Landmark
City College Norwich
2200 ft
Church
Christ Church
2200 ft
Landmark
Gravity Trampoline Parks Norwich
1.4
mi
Shopping Area
Castle Mall
1.0
mi
Landmark
The South Asia Collection
1.1
mi
Museum
Dragon Hall
1.3
mi
Nearby
Church
Church Of The Holy Trinity
600 ft
Restaurants
Hong Kong Chinese Takeaway
2100 ft
166A Unthank Road
Unthank Kitchen
2700 ft
117 Unthank Road
New Sole Plaice
3300 ft
27 Suffolk Square Via Vauxhall Street
Bloomers & Danish
3200 ft
2 Distillery Square
Sanctuary Coffee Stop
3600 ft
Grove Walk
The Coachmakers Arms
2700 ft
9 St. Stephens Road
Sam's
3300 ft
26 Suffolk Square
Littlehaven Coffee Co
3000 ft
45 St. Stephens Square
The Pod
3400 ft
Norfolk & Norwich University Hospital
The Champion
3500 ft
101 Chapel Field Road
Explore Norwich
Local Highlights
Norwich Castle
5-minute drive
A historical Norman castle housing the Norwich Castle Museum and Art Gallery, featuring fascinating exhibitions and scenic views.
Eaton Park
25 minutes' walk
A lovely public park with beautiful gardens, sports facilities, and a children's play area. Ideal for picnics and leisurely strolls.
The Forum
20-minute walk
A modern community space hosting events, exhibitions, and a café. Features an iconic architecture and serves as a cultural hub.
The Plantation Garden
20-minute walk
A Victorian garden with lush trees, ponds, and a stunning Gothic fountain. Perfect for peaceful walks and relaxation.
Unthank Kitchen
10 minutes' walk
A cozy eatery specializing in seasonal dishes made with local ingredients. Reservations recommended for added convenience.
Hong Kong Chinese Takeaway
8 minutes' walk
Authentic Chinese takeaway offering a variety of classic dishes. Ideal for a quick and satisfying meal.
New Sole Plaice
12 minutes' walk
Fish and chips shop known for its quality seafood and casual vibe. Perfect for families and diners on-the-go.
Norwich Arts Centre
25 minutes' walk
A vibrant venue for live music, arts performances, and community events. A lively spot for both locals and visitors.
Getting around
Looking for exclusive early booking discounts?
Unlock special rates for your next adventure with your pet today!
Property information and rules
Check-in
from 14:00-23:59
Check-out
until 11 am
Guest Parking
Private parking is possible on site for free.
Internet
Wireless internet is available in for free.
Breakfast
You can start your day with a full breakfast, which costs GBP15.95 per person per day.
Children & extra beds
There are no extra beds provided in a room.
Pets
Pets are allowed on request.
Number of rooms:
43
Reviews and Ratings
Feedback about George Hotel, BW Signature Collection from previous guests about their experience.
Show moreShow less
Pros
Welcoming staff
Clean rooms
Good breakfast
Cons
Slow service
Limited parking
Guest reviewsbased on 1047 reviews
Grayson from United States
Couple
Standard Double Room
4 nights in November 2025
|
Reviewed:February 11, 2026
6/10
helpful staffuncomfortable bedclanging noise
The staff were professional! Helpful, knowledgeable and cheery were all qualities I observed.
The pipes made a clanging noise. I had to move rooms because of this. I got a garden room, but the bed was quite uncomfortable.
0 Helpful
Isaac from United States
Single
Standard Double Room
3 nights in November 2025
|
Reviewed:January 27, 2026
6/10
clean roomnoisy air conditioningfirm pillows
The room was clean and the location was convenient.
The allocated room faced air conditioning units. I heard them running all night. The toilet handle worked backwards, odd. The pillows were also very firm offering little comfort .
0 Helpful
Victoria from United Kingdom
Couple
Standard Twin Room
3 nights in November 2025
|
Reviewed:January 17, 2026
6/10
Acceptable But With Issues
noise disruptiondifficult parking
The allocated room was not ideal. It was quite noisy, especially in the mornings. I could clearly hear other guests walking in the corridor. The sound of doors slamming was disruptive and made it difficult to sleep soundly. the parking situation was challenging, it became difficult to find a space.
0 Helpful
Rose from United Kingdom
Family with children
family room double single beds
2 nights in October 2025
|
Reviewed:January 11, 2026
9.3/10
lovely stay
friendly staffclean roomreasonable pricetasty food
the staff we met were friendly and helpful from check-in to check-out, also during breakfast and dinner. the room was clean and tidy, it was comfortable. i stayed for two nights, the second night was a bit noisy but it didn't cause any real disturbance. the food was fairly priced, i thought it was tasty.
I noticed no sound proofing in the room. Early in the morning, i woke up when the next door neighbor ran the basin taps.
Location
9/10
the hotel offers easy access to nearby attractions and public transport, very convenient. it is located close to the city centre, and rooms offer good views. the hotel is also near the university.
Dining
9/10
the breakfast included a variety of options, which i found quite appealing. the restaurant menu offers a good selection of dishes, all prepared with fresh ingredients. the hotel has a great bar and restaurant.
Service
10/10
the reception staff offered a smooth and efficient check-in process. the hotel staff were consistently helpful and responsive to guest requests. daily housekeeping kept the rooms clean, they also replenished amenities.
Rooms
9/10
the room featured comfortable beds, ensuring a good night's sleep. the bathroom was well kept, it included both a shower and a bath. the rooms included a tv with cable channels.
0 Helpful
|
Georgia from United States
Business traveller
Standard Double Room
3 nights in November 2025
|
Reviewed:December 13, 2025
8.5/10
excellent experience
early check-inkind staffcheap drinkstasty food
i arrived early and i could check in early that day. the staff was kind and very attentive to all needs. the bar staff was very nice too. drinks was cheap and the food was tasty.
i found that the parking was a little difficult at times. it was hard to find a space when returning later in the day.
Location
9/10
the hotel has a great location and it is easy to find. it is a ten minute walk to the town center. there is also a bus stop located right outside the hotel.
Facilities
8/10
the hotel provides free parking to all guests and the facilities are very clean. breakfast was also great with a good choice of items. the arlington bistro offers impressed services and amazing food, i enjoyed it a lot.
0 Helpful
|
FAQs
About George Hotel, BW Signature Collection
How far is George Hotel, BW Signature Collection from the city center?
The hotel is a 12-minute walk from Norwich city center.
What are some nearby attractions to George Hotel, BW Signature Collection?
Nearby attractions include Norwich Castle, Norwich Cathedral, and Chapelfield shopping centre, all less than 2 km away.
Is parking available at George Hotel, BW Signature Collection?
Ample free parking is available on-site.
What room amenities are provided at George Hotel, BW Signature Collection?
Rooms include a flat-screen TV, tea/coffee making facilities, a work desk, and a private bathroom.
Does George Hotel, BW Signature Collection offer Wi-Fi access?
Complimentary Wi-Fi is available throughout the hotel.
What dining options are available for breakfast at George Hotel, BW Signature Collection?
Cooked-to-order breakfasts are available for an additional charge of 15 GBP.
Is there air conditioning in the rooms at George Hotel, BW Signature Collection?
All rooms are air-conditioned.
Which facilities can business travelers expect at George Hotel, BW Signature Collection?
The hotel offers four meeting rooms suitable for events and business gatherings.
How far is George Hotel, BW Signature Collection from Norwich International Airport?
The hotel is approximately 5 km from Norwich International Airport, which is about 20 minutes by car.
What languages do the staff speak at George Hotel, BW Signature Collection?
The staff primarily speaks English.
What entertainment options does George Hotel, BW Signature Collection provide for children?
The hotel offers board games and a children's buffet.
Next best alternative
Consider them for your next trip.
St Giles HouseNorwich, United Kingdom
224 reviews
130 USD/night
The Georgian TownhouseNorwich, United Kingdom
284 reviews
99 USD/night
The Bell Inn, Stilton, Cambridgeshire - The Coaching Inn GroupPeterborough, United Kingdom
120 reviews
107 USD/night
Norwich, United Kingdom
718 reviews
84 USD/night
Holiday Inn Norwich North By IhgNorwich, United Kingdom
245 reviews
108 USD/night
Travelodge Cambridge Newmarket RoadCambridge (Cambridgeshire), United Kingdom
7 reviews
54 USD/night
Delta Hotels By Marriott PeterboroughPeterborough, United Kingdom
201 reviews
95 USD/night
Holiday Inn Norwich, Ipswich Road By IhgNorwich, United Kingdom
203 reviews
142 USD/night
The Red Lion EatonNorwich, United Kingdom
106 reviews
89 USD/night
The Bull And SwanStamford, United Kingdom
263 reviews
129 USD/night
Victoria StudiosLondon, United Kingdom
205 reviews
70 USD/night
Delta Hotels By Marriott NorthamptonNorthampton, United Kingdom
136 reviews
88 USD/night
Popular hotels all over the world
Find your perfect hotel stay today
51 reviews
The Moxy Oakland Uptown Oakland HotelOakland, United States
400 m from Paramount Theater, Bar Moxy social hub
View hotel
7 reviews
Hotel Neo Gading SoloSurakarta (Solo), Indonesia
3 km from Vastenburg Fort, 5 km from Radya Pustaka Museum
View hotel
61 reviews
Go Hotels Plus Mandaluyong HotelMandaluyong, Philippines
2 km from Power Plant Mall, 9 km from Ninoy Aquino International Airport
View hotel
The Genesis Apartments By Gold Coast Premium Gold Coast Hotel
100 m to patrolled beach, 2 heated pools and 1 cold pool
More About Hotel Spice Jungle Resort »
Infinity pool with mountain views, Indian cuisine restaurant
Hotel Regenta Central Mewargarh, Near Biological Park Udaipur
Foothills of Sajjan Garh Fort, Panoramic lake views
Nuvo Suites Miami
Suites with in-room kitchens, Rooftop pool with city views
Flushing Motel — Visit website
2 km from Citi Field
17875 Collins Avenue Sunny Isles Beach Fl
Forbes Five-Star and AAA Five Diamond Award, 4 restaurants and 1 AQ Gelato & Coffee Bar
